Perfume ®
Perfume ®
The client needed a site that works across platforms and speaks to a global audience. We focused on clean visuals, fast performance, and easy content flow.
The client needed a site that works across platforms and speaks to a global audience. We focused on clean visuals, fast performance, and easy content flow.
Location
Amsterdam, Netherlands
Services provided
Motion Design, Interactive UI
Year
2023
Overview
Titles are often overlooked—but in this project, we treated them as a core component of the design system. The goal was to explore how a strong, thoughtful title can shape perception, set expectations, and create emotional resonance before any content is consumed.
We studied how visitors react to different headline structures—minimalist, expressive, abstract, or functional—and identified patterns that guided title hierarchy across project pages, case studies, and site navigation.
Our Approach
We treated titling as its own creative process—intentional, test-driven, and rooted in the brand’s tone. Each title was approached like a product pitch: it needed to be clear, compelling, and concise.
Used A/B testing for short vs. long titles.
Explored title types: declarative, question-based, poetic, functional.
Applied voice consistency across CMS and static sections.
Evaluated readability across breakpoints and dark/light themes.
This helped us develop a flexible naming system that can scale across use cases—portfolio projects, services, blog posts, and even microcopy.
Results & Impact
The refined title system didn’t just improve aesthetics—it led to measurable shifts in user behavior. Visitors showed stronger engagement with clearly framed titles, especially on CMS collections and project landing pages.
Beyond the visuals, titles created a smoother experience and made complex content feel more approachable.
24% increase in click-through on project cards with improved titling.
17% longer average time spent on case study pages.
Reduction in bounce rates on overview sections.
Positive feedback from users citing “clarity” and “easy to navigate.”
Ultimately, this experiment highlighted how even the smallest elements—when treated with intent—can unlock big results.
Često postavljana pitanja
Iza Design Studio Sleek stoji Iva Šola, magistra umjetnosti i magistrica sadržajne i medijske strategije. Diplomirala je Grafički dizajn na Visokom učilištu Algebra te završila Master Content & Media Strategy program na NHL Stenden University of Applied Sciences u Leeuwardenu, Nizozemska. Kroz godine rada Iva je razvila prepoznatljiv spoj strategije i dizajna, stvarajući projekte koji spajaju estetiku, jasnoću i svrhu.
logo dizajn · vizualni identitet · web dizajn · web development · brand strategija · plakati · print dizajn · fotografija · videografija · dizajn kampanja · art direction · društvene mreže · sadržaj · copywriting
Trajanje ovisi o opsegu i vrsti projekta, ali okvirno: vizualni identitet: 3–4 tjedna web stranica: 6–10 tjedana kampanja ili sadržaj: 2–3 tjedna
Svaki projekt započinje kratkim razgovorom i analizom ciljeva. Nakon toga slijedi faza istraživanja, definiranje smjera i izrada prvih prijedloga. Tijekom procesa redovito komuniciramo, prikupljamo povratne informacije i usklađujemo detalje — dok ne dođemo do rješenja koje najbolje predstavlja vaš brend.
Klijent je uključen u svaku fazu, od ideje do završnog izgleda. Vjerujemo u otvorenu komunikaciju, jasne dogovore i fleksibilnost. Cilj nam je da svaki projekt završimo obostranim zadovoljstvom, i osjećajem da je rezultat vrijedan ulaganja.
Jednostavno — pošaljite poruku preko kontakt obrasca na web-stranici ili nam pošaljite e-mail na hello@sleekstudio.hr . U roku od 24 sata se javljamo kako bismo dogovorili kratak uvodni poziv i dogovorili sljedeće korake.
Naziv: SLEEK, obrt za grafički dizajn i usluge vl. Iva Šola Adresa: Petra Hektorovića 2A, 43000 Bjelovar, Hrvatska OIB: 90249260931 MBS: 98844792 Datum osnivanja: 02. kolovoza 2024. Registarsko tijelo: Upravni odjel za poslove državne uprave, Odsjek za gospodarstvo Bjelovar IBAN: HR91 2402 0063 1033 5722 0 SWIFT/BIC: ESBCHR22 E-mail: hello@sleekstudio.hr Web: www.sleekstudio.hr Djelatnost: Grafički dizajn · Web dizajn · Vizualni identitet · Strategija sadržaja · Komunikacijske usluge
Perfume ®
Perfume ®
The client needed a site that works across platforms and speaks to a global audience. We focused on clean visuals, fast performance, and easy content flow.
The client needed a site that works across platforms and speaks to a global audience. We focused on clean visuals, fast performance, and easy content flow.
Location
Amsterdam, Netherlands
Services provided
Motion Design, Interactive UI
Year
2023
Overview
Titles are often overlooked—but in this project, we treated them as a core component of the design system. The goal was to explore how a strong, thoughtful title can shape perception, set expectations, and create emotional resonance before any content is consumed.
We studied how visitors react to different headline structures—minimalist, expressive, abstract, or functional—and identified patterns that guided title hierarchy across project pages, case studies, and site navigation.
Our Approach
We treated titling as its own creative process—intentional, test-driven, and rooted in the brand’s tone. Each title was approached like a product pitch: it needed to be clear, compelling, and concise.
Used A/B testing for short vs. long titles.
Explored title types: declarative, question-based, poetic, functional.
Applied voice consistency across CMS and static sections.
Evaluated readability across breakpoints and dark/light themes.
This helped us develop a flexible naming system that can scale across use cases—portfolio projects, services, blog posts, and even microcopy.
Results & Impact
The refined title system didn’t just improve aesthetics—it led to measurable shifts in user behavior. Visitors showed stronger engagement with clearly framed titles, especially on CMS collections and project landing pages.
Beyond the visuals, titles created a smoother experience and made complex content feel more approachable.
24% increase in click-through on project cards with improved titling.
17% longer average time spent on case study pages.
Reduction in bounce rates on overview sections.
Positive feedback from users citing “clarity” and “easy to navigate.”
Ultimately, this experiment highlighted how even the smallest elements—when treated with intent—can unlock big results.
Često postavljana pitanja
Iza Design Studio Sleek stoji Iva Šola, magistra umjetnosti i magistrica sadržajne i medijske strategije. Diplomirala je Grafički dizajn na Visokom učilištu Algebra te završila Master Content & Media Strategy program na NHL Stenden University of Applied Sciences u Leeuwardenu, Nizozemska. Kroz godine rada Iva je razvila prepoznatljiv spoj strategije i dizajna, stvarajući projekte koji spajaju estetiku, jasnoću i svrhu.
logo dizajn · vizualni identitet · web dizajn · web development · brand strategija · plakati · print dizajn · fotografija · videografija · dizajn kampanja · art direction · društvene mreže · sadržaj · copywriting
Trajanje ovisi o opsegu i vrsti projekta, ali okvirno: vizualni identitet: 3–4 tjedna web stranica: 6–10 tjedana kampanja ili sadržaj: 2–3 tjedna
Svaki projekt započinje kratkim razgovorom i analizom ciljeva. Nakon toga slijedi faza istraživanja, definiranje smjera i izrada prvih prijedloga. Tijekom procesa redovito komuniciramo, prikupljamo povratne informacije i usklađujemo detalje — dok ne dođemo do rješenja koje najbolje predstavlja vaš brend.
Klijent je uključen u svaku fazu, od ideje do završnog izgleda. Vjerujemo u otvorenu komunikaciju, jasne dogovore i fleksibilnost. Cilj nam je da svaki projekt završimo obostranim zadovoljstvom, i osjećajem da je rezultat vrijedan ulaganja.
Jednostavno — pošaljite poruku preko kontakt obrasca na web-stranici ili nam pošaljite e-mail na hello@sleekstudio.hr . U roku od 24 sata se javljamo kako bismo dogovorili kratak uvodni poziv i dogovorili sljedeće korake.
Naziv: SLEEK, obrt za grafički dizajn i usluge vl. Iva Šola Adresa: Petra Hektorovića 2A, 43000 Bjelovar, Hrvatska OIB: 90249260931 MBS: 98844792 Datum osnivanja: 02. kolovoza 2024. Registarsko tijelo: Upravni odjel za poslove državne uprave, Odsjek za gospodarstvo Bjelovar IBAN: HR91 2402 0063 1033 5722 0 SWIFT/BIC: ESBCHR22 E-mail: hello@sleekstudio.hr Web: www.sleekstudio.hr Djelatnost: Grafički dizajn · Web dizajn · Vizualni identitet · Strategija sadržaja · Komunikacijske usluge
Perfume ®
Perfume ®
The client needed a site that works across platforms and speaks to a global audience. We focused on clean visuals, fast performance, and easy content flow.
The client needed a site that works across platforms and speaks to a global audience. We focused on clean visuals, fast performance, and easy content flow.
Location
Amsterdam, Netherlands
Services provided
Motion Design, Interactive UI
Year
2023
Overview
Titles are often overlooked—but in this project, we treated them as a core component of the design system. The goal was to explore how a strong, thoughtful title can shape perception, set expectations, and create emotional resonance before any content is consumed.
We studied how visitors react to different headline structures—minimalist, expressive, abstract, or functional—and identified patterns that guided title hierarchy across project pages, case studies, and site navigation.
Our Approach
We treated titling as its own creative process—intentional, test-driven, and rooted in the brand’s tone. Each title was approached like a product pitch: it needed to be clear, compelling, and concise.
Used A/B testing for short vs. long titles.
Explored title types: declarative, question-based, poetic, functional.
Applied voice consistency across CMS and static sections.
Evaluated readability across breakpoints and dark/light themes.
This helped us develop a flexible naming system that can scale across use cases—portfolio projects, services, blog posts, and even microcopy.
Results & Impact
The refined title system didn’t just improve aesthetics—it led to measurable shifts in user behavior. Visitors showed stronger engagement with clearly framed titles, especially on CMS collections and project landing pages.
Beyond the visuals, titles created a smoother experience and made complex content feel more approachable.
24% increase in click-through on project cards with improved titling.
17% longer average time spent on case study pages.
Reduction in bounce rates on overview sections.
Positive feedback from users citing “clarity” and “easy to navigate.”
Ultimately, this experiment highlighted how even the smallest elements—when treated with intent—can unlock big results.
Često postavljana pitanja
Iza Design Studio Sleek stoji Iva Šola, magistra umjetnosti i magistrica sadržajne i medijske strategije. Diplomirala je Grafički dizajn na Visokom učilištu Algebra te završila Master Content & Media Strategy program na NHL Stenden University of Applied Sciences u Leeuwardenu, Nizozemska. Kroz godine rada Iva je razvila prepoznatljiv spoj strategije i dizajna, stvarajući projekte koji spajaju estetiku, jasnoću i svrhu.
logo dizajn · vizualni identitet · web dizajn · web development · brand strategija · plakati · print dizajn · fotografija · videografija · dizajn kampanja · art direction · društvene mreže · sadržaj · copywriting
Trajanje ovisi o opsegu i vrsti projekta, ali okvirno: vizualni identitet: 3–4 tjedna web stranica: 6–10 tjedana kampanja ili sadržaj: 2–3 tjedna
Svaki projekt započinje kratkim razgovorom i analizom ciljeva. Nakon toga slijedi faza istraživanja, definiranje smjera i izrada prvih prijedloga. Tijekom procesa redovito komuniciramo, prikupljamo povratne informacije i usklađujemo detalje — dok ne dođemo do rješenja koje najbolje predstavlja vaš brend.
Klijent je uključen u svaku fazu, od ideje do završnog izgleda. Vjerujemo u otvorenu komunikaciju, jasne dogovore i fleksibilnost. Cilj nam je da svaki projekt završimo obostranim zadovoljstvom, i osjećajem da je rezultat vrijedan ulaganja.
Jednostavno — pošaljite poruku preko kontakt obrasca na web-stranici ili nam pošaljite e-mail na hello@sleekstudio.hr . U roku od 24 sata se javljamo kako bismo dogovorili kratak uvodni poziv i dogovorili sljedeće korake.
Naziv: SLEEK, obrt za grafički dizajn i usluge vl. Iva Šola Adresa: Petra Hektorovića 2A, 43000 Bjelovar, Hrvatska OIB: 90249260931 MBS: 98844792 Datum osnivanja: 02. kolovoza 2024. Registarsko tijelo: Upravni odjel za poslove državne uprave, Odsjek za gospodarstvo Bjelovar IBAN: HR91 2402 0063 1033 5722 0 SWIFT/BIC: ESBCHR22 E-mail: hello@sleekstudio.hr Web: www.sleekstudio.hr Djelatnost: Grafički dizajn · Web dizajn · Vizualni identitet · Strategija sadržaja · Komunikacijske usluge