HSE Partner ®
HSE Partner ®
We collaborated with HSE Partner to develop a strategic and visual foundation for their newly launched branch HSE Cleaning. The goal was to create a strong online presence and clear positioning for professional cleaning services designed for busy professionals and corporate clients.
We collaborated with HSE Partner to develop a strategic and visual foundation for their newly launched branch HSE Cleaning. The goal was to create a strong online presence and clear positioning for professional cleaning services designed for busy professionals and corporate clients.
Location
Croatia
Services provided
Brand Strategy · Web Design · Web Development
Year
2025
Overview
HSE Cleaning entered the market as a fresh division within HSE Partner, yet lacked awareness and a distinct digital identity. The strategy focused on defining their audience ,companies and individuals who value efficiency and a professional approach to workplace hygiene.
To establish recognition, we designed a narrative that emphasized trust, quality equipment, and premium service standards, presenting cleaning as a seamless, well-organized solution for those who have no time to compromise on cleanliness.
Our Approach
We began by building a strategic framework centered on positioning HSE Cleaning as “the professional choice for professionals.”
Our process included:
Defining tone and visual direction aligned with the parent brand, HSE Partner.
Conducting an on-site photoshoot of equipment and team members to convey credibility and modern professionalism.
Applying a clean, dark-filtered aesthetic to ensure consistency with the existing brand palette.
Designing and developing a minimal, responsive website focused on clarity and intuitive navigation.
Results & Impact
The result was a cohesive digital presence that clearly communicated expertise and reliability. The new website strengthened brand awareness, increased visibility among corporate clients, and positioned HSE Cleaning as a high-standard service provider within its niche.
Često postavljana pitanja
Iza Design Studio Sleek stoji Iva Šola, magistra umjetnosti i magistrica sadržajne i medijske strategije. Diplomirala je Grafički dizajn na Visokom učilištu Algebra te završila Master Content & Media Strategy program na NHL Stenden University of Applied Sciences u Leeuwardenu, Nizozemska. Kroz godine rada Iva je razvila prepoznatljiv spoj strategije i dizajna, stvarajući projekte koji spajaju estetiku, jasnoću i svrhu.
logo dizajn · vizualni identitet · web dizajn · web development · brand strategija · plakati · print dizajn · fotografija · videografija · dizajn kampanja · art direction · društvene mreže · sadržaj · copywriting
Trajanje ovisi o opsegu i vrsti projekta, ali okvirno: vizualni identitet: 3–4 tjedna web stranica: 6–10 tjedana kampanja ili sadržaj: 2–3 tjedna
Svaki projekt započinje kratkim razgovorom i analizom ciljeva. Nakon toga slijedi faza istraživanja, definiranje smjera i izrada prvih prijedloga. Tijekom procesa redovito komuniciramo, prikupljamo povratne informacije i usklađujemo detalje — dok ne dođemo do rješenja koje najbolje predstavlja vaš brend.
Klijent je uključen u svaku fazu, od ideje do završnog izgleda. Vjerujemo u otvorenu komunikaciju, jasne dogovore i fleksibilnost. Cilj nam je da svaki projekt završimo obostranim zadovoljstvom, i osjećajem da je rezultat vrijedan ulaganja.
Jednostavno — pošaljite poruku preko kontakt obrasca na web-stranici ili nam pošaljite e-mail na hello@sleekstudio.hr . U roku od 24 sata se javljamo kako bismo dogovorili kratak uvodni poziv i dogovorili sljedeće korake.
Naziv: SLEEK, obrt za grafički dizajn i usluge vl. Iva Šola Adresa: Petra Hektorovića 2A, 43000 Bjelovar, Hrvatska OIB: 90249260931 MBS: 98844792 Datum osnivanja: 02. kolovoza 2024. Registarsko tijelo: Upravni odjel za poslove državne uprave, Odsjek za gospodarstvo Bjelovar IBAN: HR91 2402 0063 1033 5722 0 SWIFT/BIC: ESBCHR22 E-mail: hello@sleekstudio.hr Web: www.sleekstudio.hr Djelatnost: Grafički dizajn · Web dizajn · Vizualni identitet · Strategija sadržaja · Komunikacijske usluge
HSE Partner ®
HSE Partner ®
We collaborated with HSE Partner to develop a strategic and visual foundation for their newly launched branch HSE Cleaning. The goal was to create a strong online presence and clear positioning for professional cleaning services designed for busy professionals and corporate clients.
We collaborated with HSE Partner to develop a strategic and visual foundation for their newly launched branch HSE Cleaning. The goal was to create a strong online presence and clear positioning for professional cleaning services designed for busy professionals and corporate clients.
Location
Croatia
Services provided
Brand Strategy · Web Design · Web Development
Year
2025
Overview
HSE Cleaning entered the market as a fresh division within HSE Partner, yet lacked awareness and a distinct digital identity. The strategy focused on defining their audience ,companies and individuals who value efficiency and a professional approach to workplace hygiene.
To establish recognition, we designed a narrative that emphasized trust, quality equipment, and premium service standards, presenting cleaning as a seamless, well-organized solution for those who have no time to compromise on cleanliness.
Our Approach
We began by building a strategic framework centered on positioning HSE Cleaning as “the professional choice for professionals.”
Our process included:
Defining tone and visual direction aligned with the parent brand, HSE Partner.
Conducting an on-site photoshoot of equipment and team members to convey credibility and modern professionalism.
Applying a clean, dark-filtered aesthetic to ensure consistency with the existing brand palette.
Designing and developing a minimal, responsive website focused on clarity and intuitive navigation.
Results & Impact
The result was a cohesive digital presence that clearly communicated expertise and reliability. The new website strengthened brand awareness, increased visibility among corporate clients, and positioned HSE Cleaning as a high-standard service provider within its niche.
Često postavljana pitanja
Iza Design Studio Sleek stoji Iva Šola, magistra umjetnosti i magistrica sadržajne i medijske strategije. Diplomirala je Grafički dizajn na Visokom učilištu Algebra te završila Master Content & Media Strategy program na NHL Stenden University of Applied Sciences u Leeuwardenu, Nizozemska. Kroz godine rada Iva je razvila prepoznatljiv spoj strategije i dizajna, stvarajući projekte koji spajaju estetiku, jasnoću i svrhu.
logo dizajn · vizualni identitet · web dizajn · web development · brand strategija · plakati · print dizajn · fotografija · videografija · dizajn kampanja · art direction · društvene mreže · sadržaj · copywriting
Trajanje ovisi o opsegu i vrsti projekta, ali okvirno: vizualni identitet: 3–4 tjedna web stranica: 6–10 tjedana kampanja ili sadržaj: 2–3 tjedna
Svaki projekt započinje kratkim razgovorom i analizom ciljeva. Nakon toga slijedi faza istraživanja, definiranje smjera i izrada prvih prijedloga. Tijekom procesa redovito komuniciramo, prikupljamo povratne informacije i usklađujemo detalje — dok ne dođemo do rješenja koje najbolje predstavlja vaš brend.
Klijent je uključen u svaku fazu, od ideje do završnog izgleda. Vjerujemo u otvorenu komunikaciju, jasne dogovore i fleksibilnost. Cilj nam je da svaki projekt završimo obostranim zadovoljstvom, i osjećajem da je rezultat vrijedan ulaganja.
Jednostavno — pošaljite poruku preko kontakt obrasca na web-stranici ili nam pošaljite e-mail na hello@sleekstudio.hr . U roku od 24 sata se javljamo kako bismo dogovorili kratak uvodni poziv i dogovorili sljedeće korake.
Naziv: SLEEK, obrt za grafički dizajn i usluge vl. Iva Šola Adresa: Petra Hektorovića 2A, 43000 Bjelovar, Hrvatska OIB: 90249260931 MBS: 98844792 Datum osnivanja: 02. kolovoza 2024. Registarsko tijelo: Upravni odjel za poslove državne uprave, Odsjek za gospodarstvo Bjelovar IBAN: HR91 2402 0063 1033 5722 0 SWIFT/BIC: ESBCHR22 E-mail: hello@sleekstudio.hr Web: www.sleekstudio.hr Djelatnost: Grafički dizajn · Web dizajn · Vizualni identitet · Strategija sadržaja · Komunikacijske usluge
HSE Partner ®
HSE Partner ®
We collaborated with HSE Partner to develop a strategic and visual foundation for their newly launched branch HSE Cleaning. The goal was to create a strong online presence and clear positioning for professional cleaning services designed for busy professionals and corporate clients.
We collaborated with HSE Partner to develop a strategic and visual foundation for their newly launched branch HSE Cleaning. The goal was to create a strong online presence and clear positioning for professional cleaning services designed for busy professionals and corporate clients.
Location
Croatia
Services provided
Brand Strategy · Web Design · Web Development
Year
2025
Overview
HSE Cleaning entered the market as a fresh division within HSE Partner, yet lacked awareness and a distinct digital identity. The strategy focused on defining their audience ,companies and individuals who value efficiency and a professional approach to workplace hygiene.
To establish recognition, we designed a narrative that emphasized trust, quality equipment, and premium service standards, presenting cleaning as a seamless, well-organized solution for those who have no time to compromise on cleanliness.
Our Approach
We began by building a strategic framework centered on positioning HSE Cleaning as “the professional choice for professionals.”
Our process included:
Defining tone and visual direction aligned with the parent brand, HSE Partner.
Conducting an on-site photoshoot of equipment and team members to convey credibility and modern professionalism.
Applying a clean, dark-filtered aesthetic to ensure consistency with the existing brand palette.
Designing and developing a minimal, responsive website focused on clarity and intuitive navigation.
Results & Impact
The result was a cohesive digital presence that clearly communicated expertise and reliability. The new website strengthened brand awareness, increased visibility among corporate clients, and positioned HSE Cleaning as a high-standard service provider within its niche.
Često postavljana pitanja
Iza Design Studio Sleek stoji Iva Šola, magistra umjetnosti i magistrica sadržajne i medijske strategije. Diplomirala je Grafički dizajn na Visokom učilištu Algebra te završila Master Content & Media Strategy program na NHL Stenden University of Applied Sciences u Leeuwardenu, Nizozemska. Kroz godine rada Iva je razvila prepoznatljiv spoj strategije i dizajna, stvarajući projekte koji spajaju estetiku, jasnoću i svrhu.
logo dizajn · vizualni identitet · web dizajn · web development · brand strategija · plakati · print dizajn · fotografija · videografija · dizajn kampanja · art direction · društvene mreže · sadržaj · copywriting
Trajanje ovisi o opsegu i vrsti projekta, ali okvirno: vizualni identitet: 3–4 tjedna web stranica: 6–10 tjedana kampanja ili sadržaj: 2–3 tjedna
Svaki projekt započinje kratkim razgovorom i analizom ciljeva. Nakon toga slijedi faza istraživanja, definiranje smjera i izrada prvih prijedloga. Tijekom procesa redovito komuniciramo, prikupljamo povratne informacije i usklađujemo detalje — dok ne dođemo do rješenja koje najbolje predstavlja vaš brend.
Klijent je uključen u svaku fazu, od ideje do završnog izgleda. Vjerujemo u otvorenu komunikaciju, jasne dogovore i fleksibilnost. Cilj nam je da svaki projekt završimo obostranim zadovoljstvom, i osjećajem da je rezultat vrijedan ulaganja.
Jednostavno — pošaljite poruku preko kontakt obrasca na web-stranici ili nam pošaljite e-mail na hello@sleekstudio.hr . U roku od 24 sata se javljamo kako bismo dogovorili kratak uvodni poziv i dogovorili sljedeće korake.
Naziv: SLEEK, obrt za grafički dizajn i usluge vl. Iva Šola Adresa: Petra Hektorovića 2A, 43000 Bjelovar, Hrvatska OIB: 90249260931 MBS: 98844792 Datum osnivanja: 02. kolovoza 2024. Registarsko tijelo: Upravni odjel za poslove državne uprave, Odsjek za gospodarstvo Bjelovar IBAN: HR91 2402 0063 1033 5722 0 SWIFT/BIC: ESBCHR22 E-mail: hello@sleekstudio.hr Web: www.sleekstudio.hr Djelatnost: Grafički dizajn · Web dizajn · Vizualni identitet · Strategija sadržaja · Komunikacijske usluge